Marketing

Marketing – Entrepreneurship

Marketing education is a program of study designed to prepare individuals for initial and continuing employment and education in marketing, management and entrepreneurship. Another mission is to build an understanding of the wide range of social and economic responsibilities that accompany the right to engage in marketing in a free enterprise system. Source: TN CTE Website

PATHWAY CONCENTRATION COURSES & ELECTIVES

• Marketing and Management I
• Advertising & Public Relations
• Entrepreneurship
• Event Planning and Management
• Business Entrepreneurship Practicum
• Work-Based Learning: Career Practicum

ASSOCIATED SKILLS

Successful Marketing students:

• create networking opportunities for internships/jobs.
• display presentation skills and written/verbal communication skills.
• build leadership skills.
• demonstrate strong interpersonal skills.
• become work focused and employable.
• are creative and customer service oriented.
• exhibit proficient computer skills.

POST-SECONDARY

DEGREES, DIPLOMAS, AND CERTIFICATES

Associate’s Degree

Colleges

• Pellissippi State Community College

Bachelor’s Degree

Colleges and Universities

• MTSU
• UT-Knoxville

Advance Degree

Colleges and Universities

• UT-Knoxville

For Additional Schools in Tennessee: Click Here Merchandising Click Here Sports Tourism

INDUSTRIAL CERTIFICATIONS

CLUBS AND ORGANIZATIONS

DECA:

DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

CAREERS

• Public Relations Director/ Specialist
• Sales
• Social Media Marketing Specialist
• Recreation Marketing
• Athletic Marketing
• Brand/Product Line Specialist
• Product promoter
• Market researcher
• Merchandising manager
• Event promotions & management coordinator
• Travel & Tourism Specialist
• Hotel and Resort Specialist
• Merchandising and Sales Clerk
• Sports and Entertainment Agent
• Sports and Entertainment Media Specialists
• Sponsorship Sales Executive
• Director of Communications/Promotions
• Director of Marketing
• Director of Human Resources
• Event Coordinator/Manager
• SEO Specialist
• Internet Marketing Specialist
• WHERE IS IT OFFERED?

Bradley Central High School

Walker Valley High School